Monday, January 03, 2011

New kits hoist mental health awareness

A MENTAL health crusade hopes to raise awareness by sponsoring the shirts of three children’s football teams. Time to Change is backing the three under-eight sides in Colden Common, which play in the Mini Soccer League. The campaign hopes to reduce the stigma attached to mental health issues, and has provided the football kits to get its message across. The national campaign, which is backed by the Premier League and Sport Relief, is run on a provincial basis by health chiefs in Dorset.


Gail Taylor from Dorset Healthcare University NHS Foundation Trust said: “The local Time to Change Dorset group decided to back the three junior teams as an ideal way to target both children and their parents. “The shirts will see 150 boys and girls benefit from the donation and, given that each team plays in a league of at least 12 other teams, 360 other boys and girls will play against them each year. “This means that the ‘Time to Change’ message will be seen by over 2,000 boys and girls and their families over the predictable five year life of the shirts.”

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